A Park Avenue apartment is a Park Avenue apartment, but when people brag, dote and obsess on the idea of a Park Avenue rental apartment, they're generally not talking about the comparatively modest stretch of Park Avenue south of Grand Central Station. Long considered a poor relative of the “real” Park Avenue of the Upper East Side, Park Avenue South has lately stepped out as an address worth attention in its own right -- both because apartments for rent on Park Avenue South offer solid value per square foot, and has lately come into its own as a place to live and socialize. Convenient, walkable and steadily breaking its associations with unromantic Midtown East, the rental listings of Park Avenue South are finally getting their due.

We're on the record here at the Luxury Rentals Manhattan blog with our feelings about new neighborhoods. But if you need a refresher, we're willing to entertain the possibility that neighborhoods such as The Linc (i.e. Hudson Yards) and NoMad could become hot new Manhattan residential 'hoods, but we're not necessarily on board with the goofy names. NoMad is the not-so-convincing but also not-so-bad name given to the rising neighborhood on the fringes of Murray Hill and Gramercy. We write about NoMad not because we're lovers of real estate conjuncto-neologisms -- although, of course, who isn't? -- but because it's actually a really interesting young neighborhood, and home to a couple of excellent rental listings, most notably The Biltmore Plaza and Madison Belvedere. More importantly, though, NoMad has a real buzz about it, thanks in large part to destination hangouts like Ace Hotel, a host of new luxury condos, and a bumper crop of hot new eateries. To say that Eataly, the blockbuster new Mario Batali-helmed Italian food emporium, has become one of NoMad's signature landmarks is a huge understatement. Eataly, in just a few short months in business, has helped make NoMad one of Manhattan's hottest food neighborhoods -- and boosted this sub-neighborhood's fortunes even higher. Especially among those of us who enjoy prosciutto.